The cLIENT
Festival de las Calaveras
The Brief
Emphasize the cultural importance of Festival de las Calaveras, a Latinx music and arts festival in Minneapolis, centered on Day of the Dead traditions that pay tribute to ancestors, explore life and death symbolism, and celebrate the corn harvest season.
The Solution
Craft an engaging brand narrative to immerse the audience in the cultural celebration. I animated and rigged illustrations by Chicano artist and designer Luis Fitch, transforming his iconic sugar skull art into dynamic backdrops for the bands’ performances.
