The cLIENT
CHANI
The Brief
CHANI is an astrology app, shop, and media hub. With the new year, the goal was to infuse even more magic and whimsy into the brand’s online and physical presence by building a cohesive system that connects every part of the growing CHANIverse.
The Solution
Refresh the brand identity across all existing and new digital and physical products by embracing more clever puns, a whimsical look and feel, and an extra dose of risking everything for joy.
Art Direction
Visual Identity
Web Design
Product Design
Brand System
Mixed Media
Art Direction Visual Identity Web Design Product Design Brand System Mixed Media
The 2025 Yearbook is a limited-edition book filled with over 300 pages of 2025 astro readings, rituals, affirmations, and activities for all 12 signs (e.g. autograph pages you can fill with one – or more than a couple – of the 100 stickers we made!)
Black moon lilith Launch
The Zodiac Card Pack is a set of greeting cards for every zodiac sign. 100% of the proceeds from this purchase go directly to survivors of gender-based violence. ♡
