The cLIENT

CHANI

The Brief

Bring CHANI’s brand from app to real life in a fully immersive way that connects with the community.

The Solution

A three-day pop-up experience in SoHo, New York City, that captures CHANI’s whimsical yet intentional identity while accommodating high foot traffic (5,000+ attendees) and offering both limited-edition merch, gifts, free drinks, a custom photo booth, and interactive activations.