The cLIENT
Homedics
The Brief
Revitalize the Homedics brand with a fresh and compelling vision that emphasizes the transformative power of self-care and inner well-being.
The Solution
To bring this vision to life, a meticulous design direction and color palette were crafted to mirror the radiant glow that comes from nurturing both the mind and body.
Art Direction
Visual Identity
Brand Guidelines
Social Media
Creative Strategy
Storytelling
Art Direction Visual Identity Brand Guidelines Social Media Creative Strategy Storytelling
Before
After
Moodboard & Assets
Press
-
“As an authority in the space and less than a year after the release of its mental wellness innovation – drift – Homedics ascends to the forefront of this conversation with a new brand anthem that solidifies its position as the go-to source for day-to-night health tech.”
-
“Health and wellness company, Homedics, part of FKA Brands, has unveiled a brand refresh with the message, “Live Well. Be Well.” placing an emphasis on the parallel between mind and body.”
