The cLIENT
Light & Wonder
The Brief
How do you transform a gaming company into a game company? Scientific Games sought a repositioning strategy to become Light & Wonder. The pivotal insight was the growing demand from players to enjoy their favorite games across various platforms: in land-based casinos, on laptops, and on mobile phones.
The Solution
To seamlessly transition the brand to meet the evolving player preferences, a multifaceted approach was adopted. This transformation encompassed a full-scale rebranding, honing in on visual identity and digital experience to match the dynamic gaming landscape.
Before
After
Moodboard & Assets
Branding
Visual Identity
Brand Assets
UX/UI
Web Design
Brand Guidelines
Social Media
Collateral
Branding Visual Identity Brand Assets UX/UI Web Design Brand Guidelines Social Media Collateral
Light & Wonder at the Global Gaming Expo
Awards & Press
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Awarded: Silver
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Awarded: Silver
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Awarded: Bronze
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Awarded: Silver
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Awarded: Bronze
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“The fact is, Light & Wonder has outgrown its past incarnation. Forbes just recognized the company as the “world’s fastest-growing slot machine company.” Since its last earnings report, L&W’s earnings are up 5.1 percent, outperforming the S&P 500.“
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“With a new name, brand identity and vision, a leading cross-platform global game company Light & Wonder will be unveiling the next phase of its transformation journey at this year’s Global Gaming Expo at The Venetian Expo in Las Vegas, Nevada.“
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“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are born from our winning strategy to be the leading cross-platform game company and will inspire our people to make great products for our players.”
