The cLIENT

SC Johnson

The Brief

Elevate Raid as a brand that places a spotlight on humanity's role in addressing the climate crisis and the imperative for change while steadfastly preserving Raid's status as the foremost and most dependable brand for insect repellent products.

The Solution

Create a customer-centric app for Raid that effectively addresses China's summertime insect issues through an intuitive pest control interface. Offer a fresh and accessible experience for both families and individuals, ensuring everyone can confidently manage insect-related challenges.