The cLIENT
The Container Store
The Brief
When everyone knows and loves your e-commerce platform, how do you let users know you’re more than that?
The Solution
Cross the bridge from the actionable practicalities of an e-commerce site to an immersive storytelling experience was the concierge. Lean into service, de-emphasize the product lines, and present the right information at the right time in the customer’s journey.
Art Direction
UX/UI
Web & Mobile Design
Brand Strategy
UX Copywriting
Art Direction UX/UI Web & Mobile Design Brand Strategy UX Copywriting
From E-Commerce
To Experiential
Concierge Functionality Wireframes (Mobile)
Concierge Functionality Design (Mobile)
Press
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"Through Landor & Fitch's extensive retail and branding expertise, we will be able to usher a new brand into the market and clearly communicate The Container Store offers premium custom spaces to transform any area of your home," said The Container Store's chief marketing officer Melissa Collins. – Business Wire ↗
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“The Container Store Custom Spaces is simple, easy to understand, and focuses more on the way consumers think,” said Chief Marketing Officer of The Container Store, Melissa Collins. “I am so proud of how we have reimagined our thriving Custom Closets business and believe our fresh approach will have a significant impact on the way consumers interact with us moving forward.” – Business Wire ↗
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“The retailer is taking a more emotional approach with these elements as it seeks to transform lives through the power of organization.“
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