The cLIENT
Samsung
The Brief
Help Samsung Home Appliances elevate its lifestyle content and better reflect the Bespoke brand.
The Solution
Bring to life what a uniquely Samsung Bespoke home looks and feels like through inspiring and aspirational content for young adults.
Art Direction
Trend Forecasting
Naming
Brand Guidelines
Creative Strategy
Art Direction Trend Forecasting Naming Brand Guidelines Creative Strategy
The Strategy
Bring all this to life in an approach to content creation outlined in a playbook.
Specifically:
Interior design style
Use of colors
Human interaction
Product presentation
Casting & styling (wardrobe, props, posing, etc.)
Photography style
Videography style
As people adjusted to the new normal in 2020, the role of the kitchen evolved into a multifunctional space — flexing between a daytime workspace to a comfortable area to live and socialize.
from
Service Space
Preparation
Hidden
to
Living Space
Consumption
Social
TV Spot for the 2022 nEW cOLORS
Bespoke Fridge showcasing 2 of the new colors
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Emerald Green
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Clementine
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Sunrise Yellow
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Morning Blue
