The cLIENT

Starbucks Pink Drink

The Brief

Enhance brand loyalty and create memorable moments for the Pink Drink launch.

The Solution

Developing a connected packaging experience. Customers can scan the code for access to a world of possibilities, including new digital realms, enticing prizes, exclusive event invitations, and personalized rewards, making every sip of the Pink Drink a captivating journey.

Starbucks Perks from Game

Art Direction

Brand Activation

Experience Design

User Journey

Wireframes

Content Design

Storytelling

Art Direction Brand Activation Experience Design User Journey Wireframes Content Design Storytelling

Personality Quiz + Playlist Customization

exclusive Filter

Text message activations

VR Experience

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